1. Get Clear on mission and message
2. Research your ideal customer and get clear on customer avatar
   1. They key they have that we can solve
   2. Age range
   3. Income range
   4. Profession
   5. Gender
   6. Location
   7. Psychographics
   8. Demographics
   9. “A day in the life” story map
3. Create empathy map
   1. What is my customer feeling, thinking, seeing, hearing, and doing before, while, and after using the product?
4. Do market research: Get clear on your customers problem. Use on of the following 4 approaches in this priority.
   1. Speaking to them in person.
   2. Speaking to them on video.
   3. Speaking to them on the phone.
   4. Using survey methodologies like the ASK method.
5. Get clear on your offer
   1. How the product can solve the customers’ problem.
   2. What results that solution will deliver to the customer.
   3. What will the customer miss out on if they don’t use the products, and achieve the outcomes the product promises to deliver.
6. Make 10-20 sales personally to get clear on trigger points and keywords that convert to sales.
7. Get clear on key metrics
   1. Customer lifetime revenue
   2. Conversion rate from lead to member/owner
   3. Customer lifetime value
   4. Profit per hour
   5. Cost per lead
   6. Cost per acquisition
8. Build an automated sales funnel based on learnings from previous steps
   1. Content marketing strategies
   2. Pay Per Click Advertising
   3. Marketing
9. Build authority using one or more of the following content marketing strategies
   1. Podcasting
   2. Youtube
   3. Blogging, etc…