Contact

📞 313-210-3287 📧 [email protected] 📧[email protected] :li-in-bug:Orion Miguel :logo_insta: orion.miguel

Work History

Design, & Marketing

Manual Labor Miguel

Misc. Miguel

Professional Summary

Ryan is a multi-channel and trans-media creative strategist, designer, and marketer with a specialized focus on brand architecture and project lifecycle management. Proven track record of scaling digital communities by over 230% through high-quality visual storytelling and data-backed content strategy. Expert in blending creative execution—including graphic design and professional photography—with operational management of budgets, vendors, and asset libraries. Expert in developing and maintaining brand standards across digital and physical platforms to promote vibrant community hubs. Managed full-cycle marketing strategies—from initial creative concept, to budget, management, production, and performance measurement.

Ryan’s skills extend a remarkable breadth across crafts (drawing, painting, sculpture, printmaking), mental models (systems thinking, game theory), design disciplines (print, digital, branding), and 20 years of diverse work experience ranging from carpentry to creative strategy.

He bridges artistic practice with business acumen, technological innovation with community development, and personal philosophy with practical education.

Core Expertise

Strategic Communication (2016-Present)

Guides organizations through complex storytelling and branding challenges.
Specializes in values-led marketing that aligns mission with authentic messaging and play.
Focuses on audience engagement through psychology, neurology, and story telling.

Design Practice (2015-Present)

Visual communication across print, digital, and product development.
Brand development with excellent visual flare.
Interdisciplinary approach combining art, craft, and writing.

Key Areas of Focus

Artist Economic Education: Lectures and workshops for artists and art supporters.
Detroit Community Building: Developing artist-led and community-owned regenerative economies.
Emerging Technologies: AI, Blockchain, NFTs, cryptocurrencies, and DeFi as tools for artist empowerment.
Cultural Innovation: Collective positioning of Detroit as a Creative and Cultural Innovation Center.

Core Competencies

Brand & Identity: Development and maintenance of brand standards and collateral.
Digital Engagement: Social media management, video production, and email marketing.
Project Management: Vendor relations, budget & meeting administration, and asset library management.
Community Relations: Public relations, sponsorship coordination, membership growth, creative collaborations.
Creative Production: Graphic and print design, professional photography, copywriting, motion graphic design.
Stakeholder Collaboration: Working cross-functionally with leadership, front-end staff, and vendors.
Social & Digital Engagement: Facilitating two-way dialogue through social media monitoring and responsive email campaigns.

Relevant Work Experience

Senior Digital Designer: PaintBox Labs - New York, NY

Partnered with stakeholders and high-profile clients — including Universal Studios and Marvel — to define project scope, align on deliverables, and drive concepts from ideation through final production across print and digital media.
Directed simultaneous multi-project workflows, maintaining brand integrity and on-time delivery across all engagements through structured prioritization and clear communication with project leads.
Led cross-functional collaboration with product, marketing, and legal teams to produce campaign assets — including banners, marquee signage, brochures, logos, and animated advertisements — spanning three nationwide promotional campaigns.

Marketing Coordinator: Detroit People’s Food Co-op -

Summary

Collaborative marketing with a strong focus on community-centric growth and sustainable advocacy. Managed full-cycle marketing strategies—from initial creative concept and budget management to production and performance measurement. Produced multi-channel communications to foster deep engagement with members, shoppers, and local partners. Proven ability to bridge the gap between internal operations and public perception, ensuring the co-op serves as a vibrant, healthy community hub. Developed and maintained brand standards across digital and physical platforms to promote vibrant community hubs.

Key Highlights

Facilitated an increase in 21,250+ followers, 2,200 members, and over 1+ million views within two years (without ads) ****while managing the brand across 5 platforms.
Created 400+ daily graphic and video Hot Bar posts, for a total of over 800 posts.
Spearheaded the creation and maintenance of brand standards, producing all marketing materials including flyers, social media graphics, point-of-sale materials, banners, posters, direct mail collateral, brochures, and in-store signage and promotions.
Managed and produced 2 newsletters, delivered monthly to over 4,000 members.

Key Responsibilities

Strategic Planning: Developed comprehensive marketing plans and managed the departmental budget to support organizational growth.
Digital Content Leadership: Produced robust social media campaigns and weekly promotional emails, utilizing video and photography to enhance online engagement.
In-Store Promotions: Coordinated active sampling events and celebrations while ensuring operations staff had access to consistently branded signage templates.
Project Coordination: Managed vendor relationships for the production and timely delivery of all physical graphic materials.
Website & Reputation Management: Maintained recurring website updates and monitored social media reviews to ensure prompt, professional responses to the community.

Meta Platform Growth & Engagement

Orchestrated a high-impact social media strategy that grew the Facebook page to 20,000 total followers, a 234.7% increase over previous periods, and grew Instagram to 14,400 total followers.
Developed content that generated 79,217 total Facebook interactions, representing a 4,535.3% surge in community engagement (reactions, comments, and shares).
Produced and managed visual content that achieved 1,160,525 total Facebook views, utilizing a mix of Reels, photos, and stories to highlight food access and cooperative values.
Cultivated a loyal, local digital presence with 79.1.% of the audience based in Detroit, MI, specifically targeting the core community to drive in-store traffic and membership awareness.

Graphic Strategy & Design Coordinator — Detroit Historical Society

Collaborated with cross-departmental and executive leadership to develop presentations that secured partnerships and funding for the award-winning Detroit 67: Perspectives exhibition, producing all accompanying marketing materials and event collateral.
Managed the Detroit Starts Here promotional campaign end-to-end — from initial research and concept development through final production — delivering logos, event flyers, digital lobby signage, brochures, mailers, lamp post banners, email campaigns, event displays, and internal documents.
Maintained and updated website content and a newsletter reaching 10,000+ members, donors, visitors, and stakeholders, including promotional emails, event invitations, and online listings.
Owned brand standards and visual consistency across three distinct Detroit Historical Society institutions, 17 permanent exhibitions, two annual fundraisers, and a rotating slate of campaigns and special exhibitions.
Translated agency-developed styles and themes into production-ready assets for digital and print channels, including email campaigns, web banners, flyers, brochures, and booklets for fundraising and reception events.