Is a subscription based platform for homeowners to decorate their homes by investing in Art.

An Art licensing platform created to connect artists, property owners, and collectors.

Goals

Benefits

Opportunities


Process

Gallery Nest

Big Idea:

Challenges:

Communicating how Art improves one’s home and quality of life.

Education for each audience segment;

Artists - Art and Business

Educate artists on developing mutual value with the collector/curator.

Educate the artists on better business practices.

Collector - Art as an investment, art history and theory.

Hosts- Art as an investment. Home decor and Feng Shui. How commissions work.

Define revenue streams and profit estimations.

Audience Profiles:

Homestay Hosts

Commercial Artists

Collectors

Institutions - Hospitality & Corporate

Key Partners:

Artists

Hosts

Collectors

Printers

Manufactures

Business Strategy

Primary revenue is memberships.

Three levels of membership.

Artist

Host

Collector

Artists get a profile to display their work, highlight featured work, message hosts and collectors, and lists products, prints, and original works for sale.

Hosts get a limited number of artwork per month with their monthly membership. (Think Scentbird) They can subscribe to featured artists. They can receive prints, home decor, and stationary. They earn commissions on all sales from their location. Diversify your listing by creating a truly unique home art experience. Increase your bookings by creating beautiful and comforting spaces. Hosts can buy a digital display for digital art

Define incentive structure and value proposition for each segment.

General-

All originals and reproductions come with certificates of authenticity.

Artists -

Typical gallery commission is 20-60%

Generating your own audience takes time away from your work and your life.

You have to maintain and manage the system that you build alone.

You have to learn the business of art on your own through trial and error.

You often don’t have direct access to wealthier clients.

Product Categories

Original Wall Art

Digital Art

Prints

Ceramics

Furniture

Furnishings

Sculptures

Stationary

Accessories

Every wall is a gallery

Is a subscription based platform for homeowners to decorate their homes by investing in Art.

An Art licensing platform created to connect artists, property owners, and collectors.

Benefits

Opportunities

Goals


Process


Gallery

Untitled

Development

Terms and Conditions (1)

Feature List (1)

Gallery Nest Questionnaire (1)

Meeting Notes (1)